A rose by any other name can raise quite the stink, making the act of localizing Web sites to fit foreign cultures all the more thorny. "Ben and Jerry launched their 'black and tan' flavor of ice cream without realizing that this phrase referred to British soldiers that were best known for their cruelty in the fight for Ireland's independence," said Nataly Kelly pf Common Sense Advisory.
Akamai understands that customers want custom content -- and they want it fast. This Forrester Research white paper uncovers critical measures that can ensure a rich and responsive experience coupled with dynamic content, all without sacrificing page-loading speed. Download your copy today.
Selling Friends, http://www.upendra30.blogspot.com/: Crafty or Shady?September 06, 2009 On Facebook, most people make friends the old-fashioned way -- by sending a request to be added to someone's posse of pals. Now, an Australian marketing company hopes to save you time and energy by simply buying you a few thousand buddies. The service from uSocial is mostly meant for businesses, celebrities and other individuals looking to expand on the social network, and Facebook isn't happy about it. -->
Twitter and the New Social Marketing GameSeptember 05, 2009 People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female. What her followers on Facebook and Twitter know is that's she's a friendly, sometimes sassy, blue and gold tin of Garrett Popcorn.
Google Loses Leader of China OffensiveSeptember 04, 2009 The executive who led Google's expansion in China after being hired away from Microsoft following a high-profile court battle is leaving to start his own business, the U.S. search engine announced Friday. Kai-Fu Lee will step down as president of Google Greater China in mid-September. -->
Blinders May Help When You're Tooling Around TravelocitySeptember 04, 2009 Travel Web sites were among the first category of e-commerce ventures to actually make a buck a decade or so ago. It is astounding, therefore, that recent industry reports show a deep dissatisfaction among many users of these portals. In particular, Forrester Research recently reported on the failings of several of these sites, both in terms of tools and customer service.
Amazon Savages Google Book Settlement in Court BriefSeptember 03, 2009 Online bookseller Amazon.com is warning a federal judge that Internet search leader Google will be able to gouge consumers and stifle competition if it wins court approval to add millions more titles to its already vast digital library. The harsh critique of Google's 10-month-old settlement with U.S. authors and publishers emerged this week in a 41-page brief that Amazon filed. -->
eBay, Skype Annul Mismatched UnionSeptember 01, 2009 Online auction site eBay has finally managed to divest itself of Skype, the VoIP company it bought back in 2005 for $2.6 billion. A group of venture capitalists led by Silver Lake Partners has purchased 65 percent of Skype for $2.1 billion in cash and a note, eBay announced on Tuesday. The transaction will close in the fourth quarter of this year.
Wal-Mart Enlists Trio of Heavy Hitters for E-Commerce ExpansionSeptember 01, 2009 Wal-Mart has changed its logo. It's sprucing up many of its stores with new looks. Now, the world's largest retailer is expanding its online sales channel, adding a trio of carefully selected third-party vendors to its Web site in a bid to increase sales. WalMart Marketplace debuted Monday, offering 1 million products from three partners. -->
The E-Coupon GenerationSeptember 01, 2009 Electronic coupons, arriving by cellphone, Twitter, e-mail and Facebook, are helping generate an old standby's comeback and bringing in new, younger customers. Many shoppers, especially young consumers like 30-year-old April Englebert, used to reject coupons printed in newspapers and direct-mail booklets as passe or cumbersome.
Windows 7 vs. Snow Leopard: Inside the War RoomsAugust 31, 2009 Apple pushed up its Snow Leopard release by a month to provide a 60-day buffer between it and Microsoft's biggest launch of the decade. Apple can't match either Microsoft's resources or price, but the feat of snagging an unchallenged 60 days during the back-to-school and early holiday shopping season points to Apple's greatest advantage: Its marketing leader is also its CEO. -->
Will the Microhoo Machine Clear Antitrust Regs?August 29, 2009 Yahoo and Microsoft hope that by joining forces, they can tilt the balance of power in Internet search away from Google. First, however, Yahoo and Microsoft have to convince regulators that their plan won't hurt online advertisers and consumers. As the U.S. Justice Department reviews the proposed partnership, approval figures to hinge on one question.
Web Ads, Recession Pummel Newspapers in Q2August 28, 2009 Newspapers' financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with US$2.8 billion less revenue than they had at the same time last year. It's the deepest downturn yet during a three-year free fall in advertising revenue -- newspapers' main source of income. -->
Google Plans to Branch Into Loan Referral Biz, Says LendingTreeAugust 27, 2009 LendingTree, which allows prospective borrowers to get quick offers from multiple lenders, claims Google is about to get into the same business. A LendingTree lawsuit against a separate technology provider claims that it has learned Google plans to launch such a service later this month or in early September.
Assuring Quality in the Language E-Commerce Customers SpeakAugust 27, 2009 The last 10 years has brought sea changes to the customer service industry from both operations and technology standpoints. Organizations have moved away from traditional domestic live phone support toward new technologies and business models such as interactive voice response, intelligent scripting and offshoring. -->
Having Your Data and Using It TooAugust 27, 2009 What's hot, and what's not? And how does an e-commerce concern turn it into cash? Knowing Internet trend patterns is not enough. Small e-commerce companies have to be able to act on the information they obtain in order to capitalize on it. When they do not move quickly enough, they may find themselves on the tail end of a petering-out fad.
Akamai understands that customers want custom content -- and they want it fast. This Forrester Research white paper uncovers critical measures that can ensure a rich and responsive experience coupled with dynamic content, all without sacrificing page-loading speed. Download your copy today.
Selling Friends, http://www.upendra30.blogspot.com/: Crafty or Shady?September 06, 2009 On Facebook, most people make friends the old-fashioned way -- by sending a request to be added to someone's posse of pals. Now, an Australian marketing company hopes to save you time and energy by simply buying you a few thousand buddies. The service from uSocial is mostly meant for businesses, celebrities and other individuals looking to expand on the social network, and Facebook isn't happy about it. -->
Twitter and the New Social Marketing GameSeptember 05, 2009 People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female. What her followers on Facebook and Twitter know is that's she's a friendly, sometimes sassy, blue and gold tin of Garrett Popcorn.
Google Loses Leader of China OffensiveSeptember 04, 2009 The executive who led Google's expansion in China after being hired away from Microsoft following a high-profile court battle is leaving to start his own business, the U.S. search engine announced Friday. Kai-Fu Lee will step down as president of Google Greater China in mid-September. -->
Blinders May Help When You're Tooling Around TravelocitySeptember 04, 2009 Travel Web sites were among the first category of e-commerce ventures to actually make a buck a decade or so ago. It is astounding, therefore, that recent industry reports show a deep dissatisfaction among many users of these portals. In particular, Forrester Research recently reported on the failings of several of these sites, both in terms of tools and customer service.
Amazon Savages Google Book Settlement in Court BriefSeptember 03, 2009 Online bookseller Amazon.com is warning a federal judge that Internet search leader Google will be able to gouge consumers and stifle competition if it wins court approval to add millions more titles to its already vast digital library. The harsh critique of Google's 10-month-old settlement with U.S. authors and publishers emerged this week in a 41-page brief that Amazon filed. -->
eBay, Skype Annul Mismatched UnionSeptember 01, 2009 Online auction site eBay has finally managed to divest itself of Skype, the VoIP company it bought back in 2005 for $2.6 billion. A group of venture capitalists led by Silver Lake Partners has purchased 65 percent of Skype for $2.1 billion in cash and a note, eBay announced on Tuesday. The transaction will close in the fourth quarter of this year.
Wal-Mart Enlists Trio of Heavy Hitters for E-Commerce ExpansionSeptember 01, 2009 Wal-Mart has changed its logo. It's sprucing up many of its stores with new looks. Now, the world's largest retailer is expanding its online sales channel, adding a trio of carefully selected third-party vendors to its Web site in a bid to increase sales. WalMart Marketplace debuted Monday, offering 1 million products from three partners. -->
The E-Coupon GenerationSeptember 01, 2009 Electronic coupons, arriving by cellphone, Twitter, e-mail and Facebook, are helping generate an old standby's comeback and bringing in new, younger customers. Many shoppers, especially young consumers like 30-year-old April Englebert, used to reject coupons printed in newspapers and direct-mail booklets as passe or cumbersome.
Windows 7 vs. Snow Leopard: Inside the War RoomsAugust 31, 2009 Apple pushed up its Snow Leopard release by a month to provide a 60-day buffer between it and Microsoft's biggest launch of the decade. Apple can't match either Microsoft's resources or price, but the feat of snagging an unchallenged 60 days during the back-to-school and early holiday shopping season points to Apple's greatest advantage: Its marketing leader is also its CEO. -->
Will the Microhoo Machine Clear Antitrust Regs?August 29, 2009 Yahoo and Microsoft hope that by joining forces, they can tilt the balance of power in Internet search away from Google. First, however, Yahoo and Microsoft have to convince regulators that their plan won't hurt online advertisers and consumers. As the U.S. Justice Department reviews the proposed partnership, approval figures to hinge on one question.
Web Ads, Recession Pummel Newspapers in Q2August 28, 2009 Newspapers' financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with US$2.8 billion less revenue than they had at the same time last year. It's the deepest downturn yet during a three-year free fall in advertising revenue -- newspapers' main source of income. -->
Google Plans to Branch Into Loan Referral Biz, Says LendingTreeAugust 27, 2009 LendingTree, which allows prospective borrowers to get quick offers from multiple lenders, claims Google is about to get into the same business. A LendingTree lawsuit against a separate technology provider claims that it has learned Google plans to launch such a service later this month or in early September.
Assuring Quality in the Language E-Commerce Customers SpeakAugust 27, 2009 The last 10 years has brought sea changes to the customer service industry from both operations and technology standpoints. Organizations have moved away from traditional domestic live phone support toward new technologies and business models such as interactive voice response, intelligent scripting and offshoring. -->
Having Your Data and Using It TooAugust 27, 2009 What's hot, and what's not? And how does an e-commerce concern turn it into cash? Knowing Internet trend patterns is not enough. Small e-commerce companies have to be able to act on the information they obtain in order to capitalize on it. When they do not move quickly enough, they may find themselves on the tail end of a petering-out fad.
